A New Game

The shift into September signals the commencement of the next business season—a good time for new beginnings. CPN celebrates this with our new format.The new CPN is designed to meet your needs, providing information and perspective you’ve told us you require most to grow your business in today’s tough market and succeed in any economic climate. You’ll find more specific and relevant data, more analysis, more research and more involvement from the industry’s most respected economists and analysts.CPN will continue to be forward looking, actively seeking and identifying emerging trends and delivering the type of information you need to make strategic business decisions. We’ll also give special focus to both the macroeconomic and the big real estate issues you need to consider most when planning your next move.The redesigned CPN begins with Buzzworthy, a section that brings you insight into new and developing trends. In this section, you’ll also find an economist’s column evaluating macroeconomic issues and their impact on the commercial real estate industry. These economists are names you know and trust. We begin the rotation with Kenneth Rosen, chairman of Rosen Real Estate Securities L.L.C. and the Fisher Center for Real Estate and Urban Economics in the University of California at Berkeley’s Haas School of Business. Next month’s column will come from Asieh Mansour, managing director, chief economist & strategist for RREEF Alternative Investments. And in November, you’ll hear from Peter Linneman, principal of Linneman Associates and the Albert Sussman Professor of Real Estate, Finance and Public Policy at the Wharton School at the University of Pennsylvania.In the Market Intelligence section, you’ll find the latest development, leasing and investment data and trend evaluation as they relate to specific property types and geographic areas. Property-area focuses, market profiles and a data page that now includes analysis will track performance, providing insight that you won’t find anywhere else.Next comes our feature section, which will include forward-looking consideration of hard-hitting topics, as well as corporate profiles and other in-depth examinations of business practices. Other content will include research and special reports.Industry Pulse follows, with a close look at industry trends, including significant growth areas—sustainability and international will be featured regularly—as well as business-sector stories and a monthly look at financing issues. In addition, you’ll get more strategic information with the introduction of our section on related sectors, which is intended to provide a broader spectrum of insight into influences on your business, with a rotation among title and property-and-casualty insurance, technology, architecture and construction. Regular data includes our monthly CMBS delinquency tracker and global performance statistics, both accompanied by analysis.In addition, you will now be able to access a digital edition of the magazine at www.cpnonline.com. We are also happy to announce that CPN Radio has two new industry contributors, Marc Heisterkamp from the U.S. Green Building Council and Peter Boritz, principal for Real Data Management. And we have added an afternoon edition of the “CPN Daily News REport,” making our electronic news delivery twice daily.We look forward to your feedback and hope you enjoy the reformatted CPN.Victoria OsorioPublisherSuzann D. SilvermanEditor-in-ChiefP.S. If you have thoughts on these or any other issues, please e-mail us at victoria.osorio@nielsen.com or suzann.silverman@nielsen.com.