JC Goldenstein: American Brokerage Firms Dominate Online Buzz at MIPIM

US companies and UK cities are stealing a march on their rivals in the online conversation according to CREOpoint & KPMG.

US companies and UK cities are stealing a march on their rivals in the online conversation according to CREOpoint, the leader in using online networking to foster effective communication in commercial real estate.

Following MIPIM, the recent property event in Cannes, CREOpoint produced for KPMG the first study to be published in Europe about the online buzz in real estate. CREOpoint’s proprietary CREObuzz™ algorithm uniquely mined 10,000 sources corresponding to online article posts, blogs, videos and social media mentions relating to commercial real estate to judge which themes were dominating the online conversation about MIPIM. 1,000 relevant articles from February 12 – March 12, 2011 revealed that:

  • Hope is back in Europe.
  • Jones Lang Lasalle, CB Richard Ellis, Cushman & Wakefield and GE Capital Real Estate ranked as the top companies that got the most Internet buzz.
  • London, Manchester and Birmingham ranked also won the CREObuzz awards.
  • There’s interest in city renewal, with a particular emphasis on London.

This word cloud highlights the “trending” topics in the run up to and the week of MIPIM 2011. Word size corresponds to frequency of occurrences. Expected key words like investment, development, architecture, awards, MIPIM, Reed MIDEM, CREOpoint, cities, Cannes, property, real estate and market were removed to reveal more insights.

Jonathan Thompson, International Chairman, KPMG’s Building, Construction & Real Estate practice, comments: “The real estate world is changing at a fast pace and those executives whose ear is not attuned to the market will find themselves left behind! With ongoing uncertainty around debt markets and future regulatory impacts on capital fund flows the industry still has a few hurdles to face, however, it is clear to those at MIPIM that this industry is actively pulling together to find a route forward. We hope CREOpoint’s innovative way of depicting the latest trends in the market helps.”

Jonathan Thompson, International Chairman, KPMG’s Building, Construction & Real Estate practice adds: “The chatter was far more upbeat in nature as senior decision makers sought to build new alliances and partnerships (nationally and internationally) and to discuss new ways of doing business. It was clear that all were there to work. Capital and banking were some of the most buzzed words, possibly as the European real estate industry is realizing the over reliance on German banks for funding. We are surprised by the relatively low amount of online conversations about debt, liquidity, distressed, uncertainty and regulations.”

JC Goldenstein concluded: “MIPIM is no longer strictly a one-off event. We expect increasing online discussions before, during and after live property exhibitions. 2011 will be the year where organizations in our industry recognize the need to define themselves rather than leaving others to do it. Many have already started to monitor what’s being said about them online. Leaders like Jones Lang Lasalle, CB Richard Ellis, Cushman & Wakefield, GE Capital Real Estate, IPD and Barclays went beyond that and created the most MIPIM buzz. Stay tuned for upcoming CREObuzz™ insights about growing relative Internet brand equity.”

The executive summary including organisation rankings, indicators of European market sentiment and more commentary from the Global Head of KPMG Real Estate Practice are now available at http://j.mp/MIPIMBuzz or on www.CREOpoint.com

Laurent Lehmann, Board Member of CBRE France receives first CREObuzz™ award

from JC Goldenstein, CREOpoint CEO at the exclusive CREOpoint & the Wall Street Journal party

Thanks to Deborah Falcone and Robert Monaghan from our partner the Wall Street Journal for co-hosting CREOpoint pre-MIPIM party in Cannes!  Guests included senior executives from BNP Paribas, CB Richard Ellis, IPD, IREM, Keops-Groupe Nexity, Korn Ferry, Le Moniteur, Marsh, NAI, NAR, Quintain, Real Capital Analytics, Remit Consulting, SIOR, the National Association of Real Estate Investment Managers, the Wall Street Journal and W.P. Carey.