American Greetings Prepares to Start Construction on New HQ, Crocker Park’s Third Phase
- Apr 01, 2014
By Adrian Maties, Associate Editor
American Greetings Corp. has taken another important step toward moving from Brooklyn, Ohio, to Westlake’s Crocker Park. Along with Stark Enterprises and the city of Westlake, the greeting card company last week finalized the transaction to relocate its world headquarters.
American Greetings announced its intention to move to Westlake in May 2011. Work on the new building was scheduled to start by 2012, with the company expecting to move in this year. However, the project encountered some problems along the way. American Greetings put its plans to move on hold in November 2012 while it considered a buyout offer from the Weiss family.
But the project won’t be delayed anymore. Construction on the new, 650,000-square-foot facility is scheduled to begin this September. American Greetings plans to move into the new headquarters in spring 2016.
Called Creative Studios, the new facility is part of the third phase of Crocker Park, along with more than 300 rental apartments, a hotel and over 220,000 square feet of retail and restaurants. According to a statement from American Greetings, Stark Enterprises will start work on Crocker Park’s third phase in early April. New tenants are expected to begin opening in the summer of 2016. The combined project will provide an important economic boost for the city of Westlake. Costing between $350 million and $400 million, it will create thousands of jobs.
“Projects of this magnitude require foresight and tremendous partnership, and we want to thank all of those involved for making this project a reality,” said Elie Weiss, president of American Greetings real estate, in a statement for the press. “We would like to specifically recognize the role that Jobs Ohio and the city of Westlake have played in bringing this project to fruition.”
Robert Stark, president & CEO of Stark Enterprises, said the announcement was “the result of 15 years of doggedly pursuing making Crocker Park the best example of a mixed-use community core development anywhere.”
“The city of Westlake is excited that this important step is complete and looks forward to continuing to work with American Greetings as they establish their new world headquarters,” added Michael Killeen, president of Westlake City Council. “These joint efforts of all parties will also ensure the completion of Crocker Park in becoming an even more outstanding place to live, shop, work and play.”
Photo credit: Stark Enterprises