Best Western Unveils Upper-Midscale Hotel with Texas Construction
- Mar 10, 2008
Construction has begun on the first of 12 Best Western Atria prototypes–which were just announced in October–with the tourist-driven market of San Antonio hosting the initial hotel in the fall. San Antonio developer and hotel owner Ajay Patel will be the first to open a Best Western Atria prototype, which is an upper mid-scale concept. The 100-room property is being built in southwest San Antonio’s Westside Peak development and is expected to be complete in the fall. “The Atria prototype is our response to developers who want an upper mid-scale avenue to competitive pricing, while maintaining the brand recognition and cost efficiencies delivered by the World’s Largest Hotel Chain.” Mark Williams, vice president of North American development for Best Western, told CPN. “Like our guests, developers seek value from their best Western investment. The Atria prototype can be constructed for $85,000 to $90,000 per room, while comparable brands cost $100,000 per room or more.” Best Western unveiled the Atria prototype in October and has 11 Atria properties in its pipeline, in addition to Patel’s. Other markets committed to Atria include Houston, Denver, Louisville, Dallas and Charlotte. The Atria brand will feature three different design types; the Atria Parallel and Perpendicular prototypes are five-story modular designs featuring a pool, breakfast area, bar, business center, fitness facility, media center and board room. They may be built with or without a conference center. The Atria Central is a six-story tower with a more compact layout. The San Antonio Atria prototype will be located near two major highways and Lackland Air Force Base, a Microsoft data center, three new hospitals and SeaWorld. The Atria hotels come at a time when the hospitality sector is seeing developing slowing. While the total pipeline of planned hotel projects is at an all-time high, only a small number are actually breaking ground, according to PKF-Hospitality Research. The high costs of construction and land, combined with firmer capital market discipline, have helped to control the volume of new supply additions.