Bulfinch Welcomes New Marketing VP

Katherine Shoss brings years of experience in brand strategy and implementation, public relations, industry and special events, social media and digital marketing.

Katherine Shoss, VP & director of marketing
Katherine Shoss, VP & director of marketing

The Bulfinch Cos., a private real estate investment, development and management company, has appointed Katherine Shoss as vice president & director of marketing. In her new role, Shoss will oversee the firm’s portfolio of properties within the Greater Boston area and will be responsible for strengthening awareness of the Bulfinch brand.

Public relations background

Prior to joining The Bulfinch Cos., Shoss served as director of marketing & senior associate at ARC/Architectural Resources Cambridge, a Boston-based architecture firm where she spent more than a decade overseeing all marketing efforts including implementation of brand identity, creation of marketing collateral, public relations outreach and oversight of digital marketing efforts. Before working at ARC, Shoss was responsible for managing marketing efforts for the Young Entrepreneurs Organization by leading the group’s recruitment and development operations.

Katherine Shoss earned her Bachelor of Arts degree in English from the University of Vermont, and she is currently a member of the Society for Marketing Professional Services. Additionally, Shoss is actively involved in the real estate industry, participating in organizations including NAIOP, CoreNet and IFMA.

“Kate’s long-standing experience in Boston’s architecture, engineering and construction industries, coupled with her successful track record of leveraging strategic marketing tactics for repositioning properties, will be an asset to Bulfinch as we continue to enhance the value of and expand our portfolio with future acquisitions,” said Eric Schlager, CEO of Bulfinch, in prepared remarks.

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