Captivate Network Adds Another City, Another Language

Captivate Network has added Montreal to the list of cities where office building tenants and visitors can view both news, from stock updates to sports, and building-specific messages on Captivate’s system of flat-screen TVs in elevator cabs. A total of 40 such screens are now live in the office buildings at 1250 Rene Levesque, 1100 Rene Levesque and 600 de Maisonneuve Blvd. West, adding to Captivate’s growing presence in Canada. And a French-language news editor has been added to Captivate’s staff specifically to provide live, bilingual support. A Captivate spokesperson reported that property managers used the technology to give building tenants a wide variety of messages, including information about space available for lease, fire drills, window washing, holiday events, flu shots and new tenants. The company, based in Chelmsford, Mass., but with an office in Toronto, is already established in Vancouver, Calgary and Toronto, where Brookfield Properties’ First Canadian Place recently joined Captivate’s system. In all, Captivate’s Canadian operation of 1,300 screens reaches more than 400,000 people every working day, according to the company. So far in 2008, Captivate has added several buildings to its network in the United States.: in New York City, 1285 Avenue of the Americas, 315 Park Ave. South and 280 Madison Ave.; in Los Angeles, 400 and 450 N. Brand Blvd.; and in Boston, 230 Third Ave. In the United States, Captivate, a unit of newspaper giant Gannett Co., operates almost 7,000 screens in nearly 800 buildings. Its real estate partners include the Durst Organization, Tishman Speyer and Boston Properties.