Choice Hotels Names Keith Biumi Regional VP

Biumi joined the hotel company's upscale Ascend Hotel Collection, where he will oversee strategic initiatives and growth efforts.
Keith Biumi
Keith Biumi

Rockville, Md.—Choice Hotels International Inc. recently announced the appointment of Keith Biumi to regional vice president, membership development of the Ascend Hotel Collection, a portfolio of distinctive, upscale independent hotels and resorts, backed by Choice Hotels.

Prior to joining Ascend, Biumi served as regional VP, upscale development and franchise sales at Intercontinental Hotels Group. He brings more than 25 years of experience in the hotel industry in domestic and international markets, with expertise in development, franchising, brand marketing, finance and hotel operations.

At Ascend, he will oversee the strategic initiatives of the company, focused on continuing its growth and success. Biumi earned a Bachelor of Science from the State University of New York.

“We welcome Keith to our team. His extensive background and accomplishments in the upscale space will help further expand the Ascend Collection membership,” David Pepper, chief development officer, Choice Hotels, said in a statement. “Keith’s knowledge, passion and leadership will be a great asset as we seek to bring Ascend to new locations and deliver one-of-a-kind experiences.”

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