Clarion Partners Joins Honest Buildings Network as Its Largest Owner
- Oct 18, 2012
Clarion Partners, of New York, has joined the Honest Buildings network as the latter’s largest property owner and manager, both companies announced Wednesday.
The move lets Clarion take control of public building profiles for 109 assets worth $6.4 billion, showcasing photos, renovations, building characteristics and more. The online profiles will cover more than 19 million square feet of Clarion’s office and industrial assets and more than 7,000 multi-family units.
Honest Buildings <www.honestbuildings.com>, co-located in New York and Seattle, says its mission is to connect “all stakeholders in the real estate industry to discover building information, company profiles, individual profiles and open opportunities to drive demand for better buildings all over the world.”
“The Honest Buildings network makes it exponentially easier to find and compare the best buildings, projects and companies in commercial real estate,” said Riggs Kubiak, CEO of Honest Buildings, “giving Clarion Partners the ability to instantly connect with more qualified tenants and potential partners and stand out from its competition.”
Crain’s New York Business described Honest Buildings as “a Yelp for property owners,” and Architectural Record called it “a Facebook for the building industry.”
Launched in March 2012, the network has detailed online profiles for more than 750,000 buildings across the United States and for thousands of companies in the real estate industry. Existing Honest Buildings members include Con Edison, lighting and controls company Lutron Electronics, and thousands of architects, engineers, contractors, brokers, building managers, energy efficiency consultants and other professionals.
Honest Buildings claims that its network, which highlights sustainability information about commercial properties, is the fastest-growing online real estate network.
Clarion focuses on Class A buildings, senior vice president Rick Schaupp told Commercial Property Executive, and “Being sustainable is part of running buildings that lead the industry.”
Clarion sees the Honest Buildings relationship as helping to build its brand, Schaupp added, especially as Clarion seeks more LEED certifications. “Transparency and data are key to people making decisions.”
Last month on Gigaom.com, green-tech blogger Katie Fehrenbacher reported that Honest Buildings had partnered with Lucid Design Group to integrate Lucid’s real-time energy data into Honest Buildings’ site. Lucid clients such as Turner Construction, Brown University and the City of Bloomington, Ind., will be displaying their energy usage on Honest Buildings in real time (at 15-minute intervals) and compared with national and local averages.