Colliers Leads as Hooters Flies Far
- May 29, 2015
Hooters of America L.L.C. is expanding its iconic brand domestically and internationally and has tapped Colliers International to be its exclusive real estate advisor as it rolls out its aggressive global growth plan.
“Colliers’ experience in market analysis, site selection and overall management of retail and restaurant expansions complements Hooters’ long-term strategy for smart growth across the globe, and we look forward to advising on the company’s expansion,” Bob Browning, Colliers vice president for retail services, said in a news release.
Browning and Robert Hantgan, senior vice president, are managing the exclusive assignment.
“Hooters is well positioned to capitalize on today’s rising trend of concept restaurant expansions as the brand uses a fine-tuned approach to growth that follows its corporate philosophy,” Anjee Solanki, national director, retail services, Colliers International, said in the release. “In our work with Hooters, we will leverage our extensive global and local teams to ensure target markets and sites present an ideal long-term match for the brand, while also propelling it for ongoing growth.”
The franchisor and operator of more than 400 Hooters restaurants in 42 states and 26 countries, the 32-year-old company is focusing on expanding both in the United States and abroad and freshening up its brand and restaurant design. Over the past 21 months, the company has remodeled nearly 60 corporate-owned restaurants and expects to continue remodeling at least 25 per year. The new modern design concept comes as the company opened 10 new international locations and has plans to open 30 restaurants across Southeast Asia over the next six years. The largest international location is slated to open later this year in Pattaya, Thailand. In the U.S., Hooters opened new locations in Douglasville, Ga., and Morehead City, N.C., and is planning the world’s largest Hooters for the Palms Casino Resort in Las Vegas.
“We are implementing an aggressive growth plan with the intent to open 150 new locations around the world in the next five years,” Mark Whittle, senior vice president, global development, Hooters of America, said in the joint release. “Partnering with a leading commercial real estate company like Colliers International was a strategic move for Hooters. We tremendously value Colliers’ global reach and expertise, balanced with the ability to act nimbly in local markets.”
In addition to its own corporate expansion plans, the company is also actively seeking qualified franchise partner to open new restaurants in markets in the U.S. and in international cities. High- priority domestic markets include Cleveland, Pittsburgh, and Syracuse, N.Y., according to the company.