Colliers Reaches Milestone in Brand Integration
- Apr 21, 2010
April 21, 2010
By Allison Landa, News Editor
Colliers International has launched its new global brand, a major step in the integration of its global operating platform and service lines. Earlier this year, Colliers and FirstService Real Estate Advisors announced that they would join forces under the Colliers International brand.
The company said Wednesday that the launch represents the final step in its transition from a decentralized affiliate model to a more centrally owned and operated business. “This is a landmark day in the history of Colliers International,” Colliers USA chief executive officer Dylan Taylor said while announcing the news. “We’ve integrated our services platform to create a true global commercial real estate powerhouse. This integration, coupled with our investments in technology, platform services and professional development, provide our clients with seamless access to the highest level of service, in the U.S. and across the world.”
The new branding includes FirstService Real Estate Advisors, which provides corporate solutions and property and asset management services, FirstService Williams, which is the New York Tri-State hub for Colliers, FirstService PGP Valuation and PKF Capital – Hotel Brokerage Services. These firms will all now be known as Colliers International.
Earlier this week, Colliers acquired a significant ownership interest in Chicago commercial real estate services firm Colliers Bennett & Kahnweiler, which establishes a key Midwest hub to expand its global and national clientele. This is part of a continued aggressive move by Colliers to expand international operations by acquiring significant global gateway businesses. It did so in New York in 2008 and then in London in 2009. The company said that the acquisition of Colliers B&K strengthens its platform and capability to serve local, regional, national and international clients based in the Midwest.
Colliers has 15,000 employees working out of more than 480 offices in 61 countries. It provides a full range of services to real estate users, owners, and investors worldwide, including global corporate solutions, brokerage, property and asset management, hotel investment sales and consulting, valuation, consulting and appraisal services, mortgage banking and research.