Converted Brooklyn Warehouses To Target TAMI Tenants

The largest mixed-use development in Brooklyn's Gowanus neighborhood will activate the area with a mix of creative workspace and retail.
Architectural rendering of an interior lounge at Roulston House, where tenants of all sizes can comfortably set up shop.

Architectural rendering of an interior lounge at Roulston House, where tenants of all sizes can comfortably set up shop

New YorkIndustrie Capital Partners has unveiled a leasing campaign for the largest mixed-use office development Brooklyn’s Gowanus neighborhood has ever seen. Roulston House will deliver 200,000 square feet of class A office space to a growing constituency of TAMI (technology, advertising, media and information) tenants.

In addition to the TAMI workforce, the office spaces will welcome food and beverage retailers, doubling as a creative polestar and after-hours haunt for the whole of Gowanus, a neighborhood on the rise.

“As the largest mixed-use project in Gowanus, Roulston House is the perfect setting for New York’s expanding TAMI sector, comprised of creative firms that want to spend their time in a truly special property that is well located with access to great on-site and local amenities and contributes to the overall excitement of their work,” said Joseph Cirone, senior director of Cushman & Wakefield‘s global brokerage, which retains exclusive agency of the office space. “This amazing project is ideal for a diversity of small- and medium-size office tenants, and/or a large anchor tenant looking for a ‘wow’ experience.”

Roulston House serves plenty of “wow” moments. From the top, four expansive roof decks offer Brooklyn and Manhattan skyline views in addition to ample seating. Huge windows receive abundant natural light from all four sides of the building.

A flexible layout suits tenants of varying size. The brick-and-beam construction includes full-floor floorplates, accommodating up to 200,000 square feet of office space, with another 70,000 square feet of ground-floor retail. Food and beverage tenants can select from column-free space with up to 25-foot ceilings and private rooftop access.

Creative professionals can congregate on one of four sprawling roof decks atop Roulston House.

Creative professionals can congregate on one of four sprawling roof decks.

As per its specialty in urban renewal, the developer will outfit the warehouses with bicycle storage, shower facilities, interior lounges and parking. Flaunting the building’s sustainable design and superior connectivity, the developer will pursue LEED certification and a Wired Score Platinum level.

Roulston House enjoys quick access to several transit routes, making it an ideal office location for firms with employees who live in the outer boroughs. Its location on 9th Street between Smith Street and 2nd Avenue positions the property steps away from subway lines, bus routes, bicycle lanes and multiple bridges, tunnels and highways.

“Gowanus is the creative nexus of Brooklyn,” Joseph Hamway, principal at Industrie Capital Partners, told MHN. “We are extremely supportive of creative tenants, which is why we chose to redevelop Roulston House to today’s creative office standards, including a new and attended lobby, security, new elevators and new building systems, as well as a host of other modern amenities in a well-lit, comfortable and energizing environment.”

A major capital improvement program supports the development of Roulston House, which is being designed by Morris Adjmi Architects, the avant-garde placemaker behind the Wythe Hotel in Williamsburg, Brooklyn, and the Samsung 837 digital playground in Manhattan’s Meatpacking District.

Located in Brooklyn's thriving Gowanus neighborhood, Roulston House offers an amenity-laden experience for tenants and the community at large.

Located in Brooklyn’s thriving Gowanus neighborhood, Roulston House offers an amenity-laden experience for its tenants and the community at large.

Previously, Roulston grocery chain inhabited the warehouses. More recently, professional musicians occupied the property. In its latest iteration, the redevelopment will preserve the Renaissance Revival aesthetic, breathing new life into the raw space.

“We want to bring this early 20th century property up to 21st century standards,” said Hamway. “We look forward to delivering an exciting project that will further promote and elevate a diversity of innovative tenants who want to work in Brooklyn, and specifically in Gowanus. We believe that entrepreneurs and innovators are a vital component to any thriving neighborhood.”

Tenant fit-outs are set to begin early next year.

Images courtesy of Morris Adjmi