myCREOpoint Creates Site to Decrease Risk, Improve Performance for CRE Pros

A new site created by CREOpoint will offer an advanced customizable real time business intelligence hub exclusively for the global commercial real estate industry.

J.C. Goldenstein

A new site created by CREOpoint will offer an advanced customizable real time business intelligence hub exclusively for the global commercial real estate industry.

Launched on March 5, myCREOpoint.com was created in response to a desire by leaders in the real estate industry for a faster and more efficient way to help them mitigate risk, generate business and save time by eliminating the daily email overload but still seeing the tidbits of value they need.

“It’s real time business intelligence channels with an algorithm focused on commercial real estate,” J.C. Goldenstein, CREOpoint’s CEO, told Commercial Property Executive. “What we were hearing from our clients was that there were email overloads, and that’s why we created this. myCREOpoint tracks the topics that matter most to someone and there is no other solution that enables you to stay on top of exactly what you need from 10,000 property-relevant sources in minutes a day.”

The myCREOpoint.com platform has been under intensive development for over two years by a global team with support from an Advisory Board that includes Patrick Brennan, vice president Business Development Hearst and former publisher of FT.com; Phil Schlein, former board member of Apple Computers and R.H. Macy; Michael Evans, former global head of the real estate practice at Ernst & Young; and Andy Stone, CEO of Petra Capital Management.

“People want to personalize and filter out the noise and have it delivered in real-time on the mobile,” Goldenstein said. “What differentiates myCREOpoint is its ability to identify, qualify and present the most influential and best-industry sources by topic directly and instantly to your mobile device or desktop.”

The noise-canceling technology sorts through more than 40,000 property-relevant articles, videos, blogs, tweets and forum posts each day and filters out all redundant headlines, time-wasting tweets and false positives, bringing only the most relevant information to risk-conscious board members and professionals.

According to Goldenstein, myCREOpoint.com delivers more than 300 channels focused on commercial real estate topics such as CRE Debt, Private Equity Real Estate, Green Buildings and REIT IPOs; industry leaders like Sam Zell; companies such as Simon Property; and assets like the Empire State Building. After a free trial, for a small subscription fee, clean feeds of relevant information drawn from these sources are neatly organized and preset in each user’s own personalized news hub.

myCREOpoint is offering the CPE audience the CPE channel and the MIPIM channel during the course of the trade show. Regular subscriptions start at $14.95 (access to five of the most popular channels plus, through March 21, a complimentary trial of 15 more channels) to $995 a month for an all-inclusive platinum top of the line subscription. Additional channels can be purchased a la carte for $4.95 per month, or a pack of eight channels dedicated to a segment such as banks, brokers, consultants, professional service firms, REIMs, or REITs, among others, can be purchased for $19.95 a month.