Cushman & Wakefield, Envirosell Form Retail Consulting Partnership

Cushman & Wakefield Inc. and Envirosell, a shopper behavior research and consulting agency, announced today that they have formed a strategic partnership, which will take effect immediately. Prior to forming this partnership, the two firms had collaborated on a repositioning assignment examining tactical and strategic improvements for a major landlord’s portfolio. Envirosell has offices in New York, Mexico City, Sao Paulo, Milan, Bangalore and Tokyo, and is headed by CEO Paco Underhill. Matt Winn (pictured), managing director of Cushman & Wakefield’s retail consulting group, said the combination will mean that Cushman & Wakefield will be able to offer clients a full array of services, from supply chain management to valuation to “on the shopping floor” information that Envirosell specializes in. For example, he said that Cushman & Wakefield can offer demographic information on shoppers that a retailer may be targeting. If that shopper is a 28-year old, urban dwelling male, Envirosell can tell a retailer how to arrange the merchandise and signage on the sales floor to maximize sales. “So, that shopper, before, may have only bought a T-shirt, but now, he may buy three T-shirts and a belt,” Winn said. He said Envirosell can offer detailed information to landlords on how to make the most of a mall’s common areas. “Say if you are trying to attract senior citizens, then you want to have a lot of benches in the common areas,” Winn said. “If you’re attracting children, you want to make the common areas whimsical, and have low store windows.” He said such information will become increasingly more valuable to retail landlords today, as the environment for retailers is likely to become more challenging as the U.S. economy slows. “When money was cheap, the owner was able to refinance, and pull the money out of a portfolio,” Winn said.