Dream Hotel to Debut Flagship Unscripted Hotel in Durham

The 74-key boutique hotel will open following a multi-million-dollar redesign and revitalization of the Jack Tar Motel. Austin Lawrence Partners collaborated with Dream Hotel Group on the project.

A rendering of the Unscripted Hotel in Durham, N.C.
A rendering of the Unscripted Hotel in Durham, N.C.

Dream Hotel Group announced the first location for Unscripted Hotels, the company’s newest lifestyle brand and hospitality concept. The hotel is set to open its doors in downtown Durham, N.C., following a multi-million-dollar redesign and restoration process. Developer Austin Lawrence Partners worked with Dream Hotel Group on this project. 

Located at 202 N. Corcoran St., Unscripted Durham will open in an old city landmark, the Jack Tar Motel building. The Jack Tar was built in 1962 by Homeland Investment Co. The asset is in the heart of downtown, within walking distance from the American Tobacco Campus and the Durham Bulls Athletic Park.

Reimagined mid-century icon 

The boutique hotel will feature 74 guest rooms and suites as well as five food and beverage venues. Maintaining most of its original architecture and design elements, Unscripted Durham will also include a rooftop pool deck and lounge on the third floor and three restaurants at street level. A retro-inspired poolside lounge will offer views of the Durham skyline.  

We are thrilled to debut the Unscripted brand in a city with a culture as rich and diverse as Durham, N.C. Unscripted Durham offers more than a place to stay. It offers a distinct and compelling community experience that celebrates the city’s thriving food scene, creative arts culture and entrepreneurial spirit,” said Dream Hotel Group CEO Jay Stein, in a prepared statement.

Alongside the hotel will be One City Center, an Austin Lawrence Partners’ mixed-use development that includes office, retail, apartments and condominiums in a 27-story tower.

Image courtesy of Unscripted Hotels website