EQ Office Completes $32M Renovation of LA Campus

The Blackstone affiliate has transformed Playa District into a 1.4 million-square-foot property emphasizing lifestyle and wellness experiences.
Playa District. Image courtesy of EQ Office

EQ Office has completed the $32 million renovation of Playa District, a 1.4 million-square-foot, 33-acre campus in West Los Angeles, originally known as Howard Hughes Center.

“Playa District is inspired by the coastal Southern California lifestyle that meets the needs of today’s talent by providing flexibility for tenants to grow and approachable indoor and outdoor work and social spaces that are built for collaboration, community, concentration and convenience,” Tim Marchal, EQ Office’s vice president – portfolio director, told Commercial Property Executive.

The campus features a number of unique experiences that help attract, support and retain talent, including lifestyle and wellness experiences that enhance work and life quality, upgraded and renovated spaces, on-site events that increase social and community engagement and more.

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Industrious will manage the tenant experience for all 150-plus businesses on campus at Playa District. There’s also a tenant-exclusive app created by District Tech, providing building news and updates for Playa District; and an on-site café featuring food and beverage from Winsome.

Playa District. Image courtesy of EQ Office

Wholly-owned by Blackstone’s real estate funds, EQ believes it has redefined the workplace experience for companies of all sizes. According to Marchal, EQ is dedicated to partnering with business leaders to find, design and manage workspaces that inspire talent and bring humanity back into the workplace.

“The aesthetic and functional upgrades we’ve made at Playa District, paired with the unique experiences we’ve implemented that enhance work and life quality and focus on collaboration, community, concentration and convenience, are a testament to the company’s mission,” he said. “Playa District is a truly agile campus that is focused on helping companies thrive.”

Appealing location

Playa District is centrally located in Playa Vista, with convenient access to the 405 Freeway and LAX. The campus is an attractive extension of the Silicon Beach community, given its proximity to Playa Vista, pool of pioneering tenants and expansive parking options.

“Silicon Beach is becoming increasingly popular among innovative tech and media companies, and Playa District serves as an attractive extension of the community,” Marchal said. “Our tenants tend to fall into the TAMI (technology, advertising, media, information) space, which you see throughout the Silicon Beach area, as well.

In April, WeWork took approximately 17,350 square feet across the 22nd through 24th floors of 44 Wall St. in Manhattan’s Financial District, a property managed by EQ Office