Ground Breaks on Phase 2 of $75M Phoenix-Area Mixed-Use Project

Ground broke today on phase two of the $75 million mixed-use lifestyle and entertainment center, Shoppes at Surprise Pointe, in Surprise, Ariz. At the groundbreaking, developer Glimcher Ventures Southwest L.L.C., also announced the company’s joint endeavor with Victory Lanes, which will make its debut at Shoppes at Surprise Pointe. Glimcher and Victory Lanes (pictured) will unveil an Arizona roll-out plan for additional venues in the coming months. Phase two of the development consists of 17 acres that will include 125,000 square feet of retail shops, restaurants and entertainment venues valued at $30 million. “As a Surprise resident for over 12 years, I wanted to create a place for true family entertainment and there is nothing in the area that really serves the community like this new multi-entertainment venue will,” Tom Pettit, president of Victory Lanes L.L.C., told CPN. “This new concept will be a fun, upscale atmosphere that incorporates bowling lanes with plush couches rather than plastic benches, state-of-the-art audio visual equipment, the best arcade games and a high-tech laser tag arena. In addition to catering to families, we will also have a VIP experience with a nightclub feel for couples and young adults in our restaurant sports bar. It will no doubt be the hotspot in the area.” Anchoring phase two will be Fitness One, the Arizona-based health club chain, and a yet-to-be-named, multi-entertainment venue that will include 48 lanes of bowling, a laser tag arena, an arcade and an upscale restaurant sports bar by Victory Lanes, L.L.C. The venue will be two stories and up to 65,000 square feet. It will be the first center of its kind and the city’s first bowling center slated to open in November. Additional tenants in phase two include Howie’s Game Shak, the popular California-based PC and Xbox gaming center, and Fast Lane Auto Spa. Shoppes at Surprise Pointe is a 37-acre mixed-use project combining over 250,000 square feet of retail shops, restaurants and a new, state-of-the-art UltraStar Cinemas 2,800-seat movie theater with 14 screens, which will be the first movie theater in Surprise and the first Arizona theater by the California-based company. Through a joint venture, Glimcher and UltraStar Cinemas plan to develop six theaters together over the next three years in the Valley. Located on the southeast corner of Waddell and Litchfield roads, the two-phase development consists of approximately 20 acres in phase one and 17 acres in phase two. The center broke ground in May 2007 and will open phase one in May 2008. Final completion is expected towards the end of 2008. Surprise is the second fastest-growing municipality in the greater Phoenix Metropolitan area. “This is an important development for the city of Surprise and the most significant project happening right now in the area. We’ve been able to assemble an ideal group of tenants to satisfy residents’ top requests including the city’s first state-of-the-art movie theater and a unique, multi-faceted entertainment concept featuring bowling, laser tag, an arcade and sports bar and grill. These two entertainment venues will perfectly compliment one another and really cater to the significant growth happening in this up-and-coming city,” David Glimcher, president of Glimcher Venture Southwest, told CPN. Based in Scottsdale, Glimcher Ventures Southwest is a national commercial development company that specializes in new shopping center development and redevelopment. The company is currently developing projects in Arizona, California and Colorado and is anticipating developments in Utah and Nevada.