Häagen-Dazs Celebrates Grand Reopening in Brooklyn

The brand's very first store is starting fresh with a modern new look.

By Ioana Neamt

120 Montague St., Brooklyn
120 Montague St., Brooklyn

New YorkHäagen-Dazs, an ice cream brand established by Reuben and Rose Mattus in the Bronx back in 1961, recently celebrated the grand reopening of its original shop at 120 Montague St. in Brooklyn. The brand’s very first ice cream shop opened its doors to clients in 1976, and has been remodeled to feature Häagen-Dazs’ new modern design.

Guests are invited to celebrate the official reopening of the shop on Saturday, July 16. Festivities will include a ribbon-cutting by Brooklyn Borough President Eric Adams, offering of gift cards and coupons and autograph sessions with the Häagen-Dazs mascot, Coneman.

“Life in Brooklyn remains as sweet as Jackie Gleason described, as we celebrate the reopening of the original Häagen-Dazs Shop in Brooklyn Heights,” said Adams in a statement. “During this summer season, visitors to the Montague Street shop will have an opportunity to cool down with delicious treats while celebrating a borough that has never been hotter.”

Image via Google Street View