Hard Rock Hotel Coming to Daytona Beach

The 200-key property, which is the fourth of its kind in Florida, is being developed in collaboration with Summit Hospitality Management Group and will be managed by Hard Rock International.

Hard Rock Hotel Daytona Beach
Hard Rock Hotel Daytona Beach

Hard Rock International unveiled its plans for a fourth hotel in Florida, this time bringing the brand to Daytona Beach in late 2017. The 200-key property is being developed in collaboration with Summit Hospitality Management Group and will be managed by Hard Rock International.

“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” said Marco Roca, executive vice president of global hotel development at Hard Rock International, in prepared remarks.

Hotel Amenities

Hard Rock Hotel Daytona Beach will offer amenities such as all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill. The beachfront property will include a swimming pool and deck, in addition to beachfront activities such as paddle boarding on the Halifax River and deep-sea fishing out of the Ponce de Leon Inlet. The hotel will also provide 20,000 square feet of indoor and outdoor meeting space, the Body Rock workout facility, Rock Spa complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. 

“We look forward to collaborating with Hard Rock Hotels & Casinos, a brand that fits perfectly in Daytona Beach and leads the way in the lifestyle hospitality space,” said Abbas Abdulhussein, owner of Humphrey Realty, in prepared remarks.

Image courtesy of Hard Rock International