Hard Rock Unveils $2.3B European Resort Plans

Set to be one of the largest such destinations on the continent, the development will house a combination of hotel, convention, entertainment, dining and shopping areas across eight million square feet.

Hard Rock Entertainment World
Hard Rock Entertainment World in Spain

Hard Rock International unveiled the details of its Hard Rock Entertainment World proposal in Spain, set to be one of the largest resort destinations in Europe. Located in Vila-seca and Salou—next to Tarragona and some 70 miles south of Barcelona—the entertainment hub will include a combination of hotel, convention, entertainment, dining and shopping areas. Totaling around eight million square feet, the project is estimated to have a total price tag of $2.3 billion, which includes land and infrastructure costs. Entertainment World is scheduled to be built in several phases over the next few years. 

Phase One

The Hard Rock Hotel & Casino Tarragona integrated resort is the project’s first phase. In collaboration with PortAventura, the company intends to develop a 500-key family-oriented hotel and a luxury tourism shopping destination totaling 75 shops across 107,000 square feet. The hotel will also feature a pool deck and a 64,000-square-foot pool.

Minimum investment for phase one is expected to pass $685 million and will create more than 11,500 direct and indirect construction and ongoing jobs for the area. 

Entertainment World

The entertainment destination will also feature a concert space that will accommodate in excess of 15,000 people, a Hard Rock Live performance venue, the signature Hard Rock Cafe and an accompanying Rock Shop. 

The guitar-shaped Hard Rock Hotel will be the focal point of Entertainment World and will feature 600 guestrooms across a total of more than one million square feet of space. The casino portion will include 1,200 slot machines and 100 table games. 

Hard Rock International is continuing its global footprint growth with three prior projects in Europe. In March, the company announced plans for the Hard Rock Hotel Malta as part of a new mixed-use development called db City Centre. 

Image courtesy of Hard Rock International