Hilton Follows U.K. Alliance with Partnership for 3,500 New Rooms in Turkey

Wasting little time in moving forward with its global expansion plan, Hilton just revealed that it has entered into a non-exclusive Strategic Development Agreement with the Kosifler Group for the opening of 25 new hotels in Turkey. News on the Turkey expansion comes just one day after Hilton announced a new partnership with HLH Property Ltd. for the development of 30 new properties in the United Kingdom. Together, Hilton and Kosifler will bring to Turkey’s hospitality market over the next five years a total of 3,500 new guestrooms, most of which will be located in properties operating under the mid-market Hilton Garden Inn brand. “There is a growing developer demand for well-recognized branded hotels with access to superior reservation systems,” a Hilton spokesperson told CPN. The properties will be introduced over the next five years. Hilton first established its presence in Turkey in 1953 with the Hilton Istanbul, and today the company sees the country as fertile ground for additional development, given the growing demand for hotels. Hilton presently operates seven Hilton hotels and one Conrad property in six locations in the country. Beyond the new alliance with Kosifler, Hilton has other big plans in Turkey, having signed a Letter of Understanding with Amplio last December for the development of 15 new properties comprising 2,500 rooms. Hilton is moving forward with great speed in its plan to enlarge its global footprint. Beyond Turkey, the company’s target expansion markets include Germany, the Iberian Peninsula, Italy, Poland, Russia and the U.K. Announced yesterday, Hilton’s new agreement with HLH will yield as many as 30 predominantly Hampton by Hilton hotels encompassing an aggregate 4,000 rooms in the U.K. and Ireland within a five-year period. “The growth in international travel has made now an ideal time to invest in Hampton by Hilton globally,” the spokesperson said. Headquartered in Beverly Hills, Hilton Hotels Corp. is a leading global hospitality concern with a portfolio of over 3,000 owned, managed or franchised properties accounting for an aggregate 500,000 guestrooms in approximately 80 countries. For Turkey’s Kosifler, a company that operates in business sectors ranging form domestic trade to manufacturing and construction, the deal marks the company’s first major foray into the Turkish lodging market.