Hilton’s Latest Brand to Join D.C.’s Pike & Rose Development

The Canopy by Hilton Washington, D.C. Bethesda North is the latest brand to join Federal Realty's mixed-use development.
Rendering of the future Canopy by Hilton Washington, D.C. Bethesda North

Rendering of the future Canopy by Hilton Washington, D.C. Bethesda North

Washington—Complementing the existing office, retail and restaurant space at the site, a Canopy by Hilton hotel has broken ground at Federal Realty Investment Trust’s Pike & Rose mixed-use development in North Bethesda, Md. The announcement of the new Canopy by Hilton Washington, D.C. Bethesda North came from Federal Realty and its joint venture partner in the development, The Buccini/Pollin Group.

Scheduled to open in the fall of 2017, the 177-key hotel will feature 23 suites and (perhaps in a nod to bipartisanship?) two Presidential Suites. The site on Old Georgetown Road is right in the middle of Pike & Rose, placing it near such entertainment options as the concert venue AMP by Strathmore, the iPic movie theater and—starting next year—Pinstripes, an Italian-American bistro that will also feature bowling and bocce.

“Bethesda is an ideal neighborhood for our Canopy by Hilton brand,” Gary Steffen, global head, Canopy by Hilton, said in a prepared statement. “The community is both a business hub and recreational destination with attractive shopping, dining, and entertainment opportunities.”

The property will feature 4,350 square feet of meeting space, a 3,100-square-foot ballroom and a bistro specializing in D.C.-area cuisine like soft-shell crabs, local produce and beers from Maryland micro-breweries. Wi-Fi and a local artisanal breakfast will be included in the room rates. The White Flint station on the Metro’s Red Line is located just one block from the new hotel.

As of press time, BPG had not responded to Commercial Property Executive’s request for further information.

A Hilton spokesperson explained to CPE that the Canopy by Hilton brand, launched last fall, is designed to appeal to “a broad base of guests at the upper upscale price point” and to particularly attract guests who are looking to get a feel for a hotel’s local neighborhood.

The inaugural Canopy by Hilton, designated as the Reykjavik City Centre property, opens in July on Hverfisgata Street, a neighborhood in the center of Iceland’s capital, according to the spokesperson.

As of last fall, when the brand made its debut, other Canopy by Hilton hotels were slated for London (Aldgate), Miami, San Diego, Portland, Nashville, Savannah, Indianapolis, Charlotte, Oklahoma City and Ithaca, N.Y. Since then, the list has expanded to include West Palm Beach, Denver (Downtown), New Orleans, Dallas (Uptown), Washington, D.C. (Southwest Waterfront), Baltimore (Harbor Point), Minneapolis (Mill District), and Chicago (Loop).