Homewood Suites Introduces New Design Concept with Smaller Footprint
- Aug 01, 2012
Homewood Suites by Hilton has opened a new property in Joplin, Mo., and it’s not just significant because it is one of the first businesses to open in the town since it was ravaged by a tornado last year. The 97-room hotel is also notable because it marks the debut of Homewood Suites’ new Generation 9 design prototype, a concept that is expected to have great appeal to developers.
“The brand developed the Gen9 prototype mindful of specific industry, economic and strategic objectives that make Homewood Suites a top choice for new extended-stay projects,” Bill Duncan, global head of brand management for Homewood Suites, told CPE.
Sometimes bigger is not always better. The new design allows for a smaller footprint that requires 20 percent less land area than traditional Homewood Suites properties, which opens the door to a greater number of potential sites. Additionally, the physical downsizing decreases construction cost by 10 to 15 percent. The reduction translates to owner savings of approximately 4 to 6 percent per key. “[The prototype] makes expansion in urban locations and locations reaching complete build-out more attainable.
Joplin Hospitality, the owner of the new Homewood Suites hotel, chose to erect the four-story lodging destination at 2642 East 32 St., placing it within close proximity of one of Joplin’s most active commercial centers. The recovering City of Joplin is already benefiting from the debut of the hotel, which is being managed by McHugh Hospitality Group.