How to Attract Millennials to CRE

Sperry Van Ness COO Diane Danielson discusses the firm's findings on how to attract Gen Y to professions in real estate.

Commercial real estate service firm SVN took a scientific approach to the industry’s aging employee base: It conducted a study to determine what will attract the next generation of workers. Company COO Diane Danielson of SVN discusses the firm’s findings (which were published in the report “Gen Y: How Commercial Real Estate Firms Can Attract and Retain Millennials”) and the strategies it has consequently developed to attract fresh Millennial talent to the commercial real estate industry.