iintoo Buys RealtyShares Assets

With the completion of the transaction, the global real estate investment network has supplemented its assets under management by 150 percent, reaching a total value of $2.5 billion.
800 Third Ave. Image via Google Street View
800 Third Ave. Image via Google Street View

Global real estate investment network iintoo is going through a major growth spurt following the acquisition of shares of online real estate investment platform RealtyShares. With the completion of the transaction, iintoo’s portfolio of assets under management more than doubles, increasing in value from $1 billion to $2.5 billion.

iintoo, located at 800 Third Ave. in New York City, closed the RealtyShares purchase two years after its U.S. launch. The 2015-formed, Tel Aviv-based company has been looking to continue its growth through that time. “When the RealtyShares announcement was made last fall, this was a clear opportunity to accelerate our growth trajectory by being able to reach a broader audience of qualified investors who had already ‘raised their hands’ in support of this new form of investing,” Shoshana Winter, managing director, U.S., at iintoo, told Commercial Property Executive.

Six-year-old RealtyShares had skyrocketed to the position of second largest online real estate investment platform in the U.S. before the company closed the door on new deals and established a new brand identity in 2018. iintoo, which offers investors the opportunity to buy into highly vetted income-generating commercial and multifamily properties in developing markets, has not only secured the 300 active projects of this one-time big fish of real estate crowdfunding, it has gained access to its community of 200,000 registered investors as well. iintoo will manage the RealtyShares investment portfolio through a newly created joint venture with real estate owner and operator RREAF Holdings LLC.

Sticking With The Plan

iintoo has raised approximately $200 million in equity and invested in more than 50 deals since 2015. On the heels of the RealtyShares transaction, the company is positioned to keep the momentum going. “We believe CRE opportunities will continue to deliver on investors’ returns and as such, we will continue to source, identify, develop and offer only the most promising deals to our investors through our platform,” Winter said. “At the same time, our team continues to look out for new asset classes that fit our overall vision for iintoo—to democratize access to and the benefits of alternative investing to a growing number of retail investors.”