INTERNATIONAL: URBN Shanghai Reopens After Renovations
- Sep 22, 2014
By Balazs Szekely, Associate Editor
Cachet Hotel Group has reopened URBN Hotel, Shanghai’s award-winning eco-boutique hotel, following a series of renovations. The new interior design reflects a Zen experience and features several modernist elements, including recycled and reclaimed wood materials accentuated by a neutral color palette used throughout the hotel.
Fashion designer Jay Godfrey laid out the plan for the new look. One of the most prominent new design elements of the rebranded facility is an oversize stainless steel sculptural sphere at the entrance that, according to Cachet, is reflective of the brand’s passion for art and design. As part of the hotel’s close cooperation with Art+, a leading art gallery in Shanghai, URBN is displaying a selection of creations by established and emerging contemporary artists throughout the hotel and its penthouses.
The guestrooms are optimized for work and relaxation, offering among other features its signature Renewal Bed, made entirely from natural materials, with high-quality cotton sheets. The rooms also include silk and velvet upholstery throughout. All suites have been upgraded with new Mayair Technology air purification systems and eco-friendly light fixtures,, along with a customizable, preprogrammed mood-lighting installation. Smartphone docking stations, wall-mounted 46-inch HD televisions with both local and international channels, and in-room Nespresso coffee machines are also included.
The renovated URBN Shanghai also includes a signature Jay Godfrey designer suite. This 430-square-foot unit features black lacquer finishes, modern artwork, Tom Dixon pendant lights and an indoor-outdoor lounge. Its 280-square-foot terrace overlooks the hotel’s signature Courtyard space.
The property features a new fitness center, URBN fit, and will also introduce a new ground-floor restaurant and bar in October, called the BeerGRDN. As part of the transformation, URBN Shanghai has launched a redesigned webpage, along with a new logo. The site features a state-of-the-art booking platform and further information about the hotel.