Interstate Hotels Launches INTRIGUE Brand

INTRIGUE will focus on delivering innovative culture, style and technology as well as next generation lodging and experiential services. Hospitality veteran Brian Sparacino will head the brand.

Interstate Hotels & Resorts launched its lifestyle management division: INTRIGUE Hotels & Resorts by Interstate. In creation for nearly one year, INTRIGUE will focus on delivering innovative culture, style and technology as well as next generation lodging and experiential services.

Upon its introduction, INTRIGUE Hotels & Resorts draws from Interstate’s decades of experience operating independent and soft-branded properties across the country and around the world including Nomo SoHo in New York, N.Y.; Hotel Erwin in Venice Beach, Calif., The Charles Hotel in Boston and the Marker in Dublin.

Hospitality Veteran On Board

INTRIGUE by Interstate will be headed by hospitality veteran Brian Sparacino. As senior vice president of operations, Sparacino brings more than two decades of hospitality experience to INTRIGUE Hotels & Resorts. His past and present responsibilities with Interstate Hotels & Resorts include oversight of hotels and resorts residing in major gateway markets. Prior to joining Interstate, he held positions with Marriott, Starwood and Trump Hotels and Resorts.

“Modern travelers are seeking unique experiences and lodging options that suit their particular lifestyles,” said Sparacino, in prepared remarks. “With a separate, specialized operating division dedicated to carefully curating an unparalleled guest experience for our independent properties, Interstate can lead this rapidly growing segment by blending our traditional hotelier experience with a new paradigm for lifestyle property management.”

Image courtesy of Interstate Hotels & Resorts