JLL Undergoes a New Retail Experience

JLL has made plans to acquire Big Red Rooster, a multidimensional brand experience and retail design services company.
Todd Burns, JLL

Todd Burns, JLL

JLL continues to pursue its growth strategy and in its latest move, the commercial real estate services firm has made plans to enhance its Project and Development Services and Retail businesses with a commitment to acquire Big Red Rooster, a multidimensional brand experience and retail design services company based in Columbus, Ohio.

Uniting with Big Red Rooster will add a new dimension to JLL’s suite of PDS and retail offerings. “We know that many of our clients are looking for a full-suite of services and with the combination of our two firms we can offer clients a broader range of services from brand strategy all the way to design and implementation to enhance the customer experience,” Todd Burns, president of PDS, Americas, JLL  told Commercial Property Executive. “With technology changing the retail experience, acquiring Big Red Rooster will also allow JLL to offer omni-experience branding and design expertise for linking the physical and digital worlds.”

Serving retailers and consumer brands, Big Red Rooster functions as a design and brand strategy consultant, creating environments and communications that shape brand and customer experiences. Its list of services includes brand experience, environmental design, visual merchandising, digital design and development, architectural services and the list goes on. The company made its debut in 2002 and has since become a leader in its industry, having worked with the likes of Under Armour, FedEx, T-Mobile, American Express and Nationwide Children’s Hospital.

JLL will get the full package. Big Red Rooster co-founders Martin Beck and Aaron Spiess will head the new arm of JLL’s PDS business in the Americas, bringing with them their entire 100-person team of strategists, digital experts, designers and architects.

“Strategic acquisitions are a part of our ongoing growth strategy to better serve our clients,” Burns added. “This, coupled with increasing client demand and the fact that we found a partner that fits our cultural values, made this the ideal time to complete a merger.”

Apparently for JLL, it’s an ideal time to complete a lot of mergers. In the first week of December, the firm announced agreements to acquire Corrigo Inc., a pioneer in cloud-based facility management solutions, and Baltimore’s CIB L.L.C. and CIB Management L.L.C., leading commercial property manager and brokerage services provider, respectively. In November, JLL completed the acquisition of multifamily finance provider Oak Grove Capital and the real estate development services firm Martin Potts & Associates. And there are still 20 more merging days left until the end of the year.