Mack-Cali Taps CBRE as Leasing Agent for Harborside M-U Project on Jersey City Waterfront
- Jul 22, 2014
By Barbra Murray, Contributing Editor
CBRE Group Inc. has added Harborside, a mixed-use redevelopment project in Jersey City, N.J., to its list of responsibilities. The firm was recently tapped by Mack-Cali Realty Corp., owner of the 3 million-square-foot complex, to serve as exclusive office and retail leasing agent for the property’s transformation.
Mack-Cali’s vision for Harborside is that of a state-of-the-art 24/7 environment–the company has partnered with Ironstate Development Company to add the “live” element to the live-work-play concept–and CBRE will play a key role in attracting and retaining office and retail tenants at the destination along the Hudson River.
Mack-Cali is keeping the details of the Harborside’s grand makeover close to its vest until the big reveal, which is scheduled for September. However, changes will include the redesign of interior common areas.
“Harborside will really be very appealing to the tech firms, the advertising firms, the media firms and the information firms that are driving growth in the economy,” Mitchell E. Hersh, president and CEO of Mack-Cali, said during the company’s first quarter earnings call in April.
CBRE is well armed for the job. The firm has had more than a little experience and success in leasing and management. Most recently, the Rockefeller Group appointed CBRE as the exclusive leasing agent for the 2.1 million-square-foot office tower at 1271 Avenue of the Americas in Manhattan, and Franklin Street Properties Corp. selected the firm to spearhead leasing for the redevelopment of the half-million-square-foot TCF Tower and Bank Building in Minneapolis. And the list goes on.