Marriott Takes Triple Threat to Nashville

The company is teaming up with North Point Hospitality to develop the first tri-branded hotel in the U.S.

By Barbra Murray, Contributing Editor

Marriott Triple-Branded Hotel, Nashville, Tenn.
Marriott Triple-Branded Hotel, Nashville, Tenn.

Nashville, Tenn.—Talk about one-stop lodging. Marriott International‘s very first triple-branded U.S. hotel will soon pop up in Nashville, now that the project’s developer, North Point Hospitality, has broken ground on the 470-key property. The $137 million hotel high-rise will fly the flags of AC Hotel, Residence Inn and SpringHill Suites.

Not New York, not Washington, D.C., not San Francisco—Nashville. Marriott had good reason for selecting the capital of Tennessee for the debut of its inaugural three-flag hotel. “Nashville’s unusually strong fundamentals make it the ideal location for this landmark development. After all, Music City’s not only about music—it’s an increasingly popular destination for business travel, groups and conventions, and leisure travel, and this project has brands that will appeal to the unique needs of each of those segments,” Tony Capuano, executive vice president & global chief development officer with Marriott International, told Commercial Property Executive.

Sited in Nashville’s SoBro neighborhood, the hotel will have a prime location right next to the 2.1 million-square-foot Music City Center convention center. The architectural firm of Lindsay Pope Brayfield Clifford & Associates designed an L-shaped tower to house the three brands, with a 209-key AC Hotels by Marriott occupying one wing of the building. The remaining wing will feature A 125-key SpringHill Suites by Marriott and a 136-key Residence Inn by Marriott.

Three’s a crowd? Not in this case. The hotels will share a desirable list of amenities, including an indoor/outdoor resort-style pool, a rooftop bar and patio, restaurants, 4,000 square feet of top-floor meeting space and a 355-space parking garage. But that is where the commonality ends; each brand offers a distinct style and singular guest experience. “The U.S. consumer is increasingly sophisticated in defining their travel needs. Projects like this allow them to tailor their travel choices to the specific needs of each individual trip,” Capuano added.

North Point is developing the property solely with private equity, and sans state or local incentives. The hotel company secured an $89 million construction loan for the project in April.

Marriott may not be the first to bring a tri-branded hotel property to market in the U.S.—White lodging opened the River North hotel triplex in Chicago in 2013—but judging by the company’s presence in the dual-branded arena, it has the tools to eventually take the title of the largest owner of the three-in-one property type. With 52 completed dual-branded buildings, 84 approved and 32 under construction as of June 2016, Marriott’s dual-branded hotel footprint is greater than that of any other hospitality company in the world. The Nashville project could be the start of something big.

With JE Dunn Construction as general contractor on the new Nashville hotel and Acumen Development Partners spearheading construction management, Music City’s new triple-branded lodging destination is on track to reach completion in mid-2018.