Marshall Hotels to Manage Central AL Asset

The 63-key Hotel Indigo, previously known as The Hotel Highland at Five Points South, sits a short walk from the University of Alabama at Birmingham.
Hotel Indigo in Birmingham, Ala.

The owner of the 63-key Hotel Indigo in Birmingham, Ala. has selected Marshall Hotels & Resorts to oversee operations of the recently renovated hospitality asset. The property previously operated as The Hotel Highland at Five Points South. The building last traded for $3.6 million in 2016, when the previous owner, Long & Cox Properties, sold the hotel to avoid a potential foreclosure action, according to public records.

Located at 1023 20th St. S. in Birmingham’s Five Points South district, the eight-story hotel was initially built as a medical arts facility in 1931. The structure is positioned a 10-minute walk from the University of Alabama at Birmingham’s main campus. An adjacent city-operated bus route provides convenient access throughout the metro area, and Interstate 65 runs about a mile west of the property.

Repositioned, reinvented

The property offers a mix of 35 standard guestrooms and 28 suites. Guest amenities include a fitness center, laundry services, valet parking, a 438-square-foot meeting room and complimentary Wi-Fi.

“The Hotel Indigo represents our ideal portfolio addition—a unique hotel in a strong secondary market that can benefit from either capital improvements and/or improved management,” said Mike Marshall, president & CEO of Marshall Hotels & Resorts, in a prepared statement. “While it has served as a hotel for the past three decades, the property had seen better days. With its recent $5 million conversion to IHG’s Hotel Indigo brand, the property is now better positioned to take full advantage of its market presence.”

Several hotels this year have been switching over to the IHG brand. Earlier this week, LTD Hospitality Group opened the Holiday Inn Newport News—City Center Hotel, a revamped 183-key Newport News, Va. hotel that was acquired in 2016 and transformed into an IHG property.

Image courtesy of Marshall Hotels & Resorts