Microhotel Operator Opens Times Square Location
- Jan 25, 2018
Going bigger on the idea of staying small, BD Hotels has opened Pod Times Square, the fifth and largest of its Pod Hotels, at 42nd Street and Ninth Avenue in Manhattan’s Times Square neighborhood.
The 28-story flagship property offers not only 665 guestrooms averaging about 115 square feet, but also, in a new concept for the chain, 45 Pod Pads, “living suites” ranging from 600 to 800 square feet.
The Pod Pads are aimed at individuals interested in extended-stay options or even long-term leases. A fitness center and guest lounge on the top floor, with views of the West Side and Hudson River, is available exclusively to Pod Pad tenants.
The 665 guestrooms include queen and bunk bed configurations, with features such as built-in storage and high-tech amenities allowing guests to stream media content from smartphones or other devices. Pod Times Square rates start at $75 per night.
The Times Square hotel features two outlets from Major Food Group, a tiki bar in the third-floor lobby, and Parm, a casual Italian-American restaurant, on the ground floor.
Previous Pods have been developed in Manhattan (Pod 51, which dates to 2007, and Pod 39), Brooklyn (Pod BK) and Washington, D.C. (Pod DC). BD Hotels also operates more-traditional hotels in New York, including The Mercer, The Marlton, The Bowery, The Maritime and The Greenwich.
Niche product with staying power?
“We’re seeing the microhotel concept really take off,” said Mark VanStekelenburg, managing director & New York and New England practice leader for CBRE Hotels.
These properties are of course characterized by small guestrooms, but also offer “highly designed amenities and common areas,” he added.
How small? A microhotel guestroom, VanStekelenburg explained, is typically 140 to 180 square feet, or about 300 square feet “all in,” versus 225 to 300 square feet (roughly 400 all in) for a select-service hotel, or 600 square feet or more all in at a full-service property.
The microhotel format can be well suited to difficult locations, he said, and is one that’s “here to stay.”
Images courtesy of BD Hotels