Microsoft’s First Flagship Store Will Open at 677 Fifth Avenue in New York City

It’s been a busy end of September for Microsoft. The software giant unveiled its newest operating system and announced plans to open its first flagship retail store on New York City's glitzy Fifth Avenue.

By Veronica Grecu, Associate Editor

It’s been a busy end of September for Microsoft. Three years after launching the rather unsuccessful Windows 8, the software giant simply skipped a potential Windows 9 and offered a sneak peek into its newest operating system.

Microsoft Store in Scottsdale, AZ

Dubbed Windows 10 and announced in Seattle at a business event, the operating system and its family of products will be officially released next year as “the first step of a whole new generation of Windows,” according to Terry Myerson, executive vice president, Operating Systems. As Microsoft fans worldwide are gearing up in anticipation, the tech company has unveiled another surprise.

As announced on the official Microsoft blog, a new retail store will open in New York City, on one of the world’s most expensive shopping streets. This will be Microsoft’s “first flagship store”—which implies that other flagship stores could be launched in other locations in the future—and will serve as a centerpiece for the company’s retail experience.

Located at 677 Fifth Avenue near 53rd Street and just five blocks away from Apple’s iconic glass cube, the new Microsoft store took five years to become reality: “This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it,” said Microsoft Corporate Vice President for Worldwide Retail Stores David Porter. Apart from selling Microsoft hardware, software and accessories and offering technical support to its customers, the new flagship store will also serve as an “experiential space” aiming to engage even more with customers and business partners alike.

Microsoft opened its first retail store in Scottsdale, Arizona, in October 2009 and now has over 100 physical stores across the country. In February 2013 the tech company announced it would open five new stores in Massachusetts, Hawaii, Oregon, Illinois and Michigan, all of them having one thing in common: they were within walking distance of Apple’s existing stores in those locations.

According to Real Estate Weekly, a Fendi shop used to occupy Microsoft’s future retail facility on the upper segment of Fifth Avenue, which boasts some of the highest rents in the city with an average asking price going as high as $2,750 per square foot. The luxury fashion retailer relocated last year to Madison Avenue, the source said. Microsoft leased 8,700 square feet of space in a transaction brokered by CBRE’s Richard Hoos. The landlord, 677 Fifth Avenue Corp., was represented by Andrew Kahn, Jesse Hutcher and Jonathan Scibilia of Cushman & Wakefield.

While the exact opening date for the Fifth Avenue flagship store is still unknown, Microsoft announced that it plans to open ten more locations in time for this holiday season.

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