Monster Moto Opens Manufacturing Hub, HQ in Louisiana

The company invested $4 million to relocate its headquarters to Ruston, La., where it will create 287 new jobs over the next decade.
Monster Moto's CEO Alexander Keechle and Governor Bobby Jindal
Monster Moto’s CEO Alexander Keechle and Governor Bobby Jindal

Baton Rouge—Monster Moto has opened its new headquarters and manufacturing campus in Ruston, La. The relocation is expected to create 289 new direct jobs over the next 10 years.

The facility was developed by a local construction firm at the former Ruston Regional Airport. The 90-acre site will operate under the name of Russtown Industrial Park. The new facility located 70 miles away from Shreveport, La., will allow the company to assemble minibikes, go-karts and other vehicles. The center was designed in such a way as to allow expansion up to 300,000 square feet.

The company’s relocation involved a $4 million capital investment included in a public-private development to build a 100,000-square-foot operations hub for Monster Moto. To secure this project, the State of Louisiana offered the company an incentive package including Louisiana’s Competitive Projects Payroll Incentive Program. In addition, the firm will be receiving the workforce solutions of LED FastStart and will be utilizing the state’s Industrial Tax Exemption Program.

Originally based in Dallas, Monster Moto relocated its operation to the Ruston facility in order to house the firm’s headquarters, product showroom, warehouse space and an assembly plant equipped to manufacture all of the items in the brand’s product line. The new facility will shift Monster Moto’s manufacturing operations from overseas to the U.S. to meet the demand of retailers for U.S.-made vehicles. The process to bring assembly operations to the U.S. has taken roughly a year to complete with extensive restructuring of operations and logistics.

“Manufacturing is having a powerful impact on North Louisiana. Support and service from local businesses and organizations has been a huge benefit for Monster Moto and the economy,” said Monster Moto CEO, Alexander Keechle, in prepared remarks. “LED is a partner organization to Monster Moto. A true force multiplier, LED has provided critical assistance to us for onshoring our operations.”

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