National Park Visitors Flock to App Created by Local Firm

By Alex Girda, Associate Editor Thanks to a partnership between a Salt Lake City-based digital media company and National Geographic, iPad and iPhone users can get every bit of information they need about the park they’re visiting. The app currently features guides for 20 of the country’s 58 national parks. Zion, Arches and Bryce Canyon are [...]

Thanks to a partnership between a Salt Lake City-based digital media company and National Geographic, iPad and iPhone users can get every bit of information they need about the park they’re visiting. The app currently features guides for 20 of the country’s 58 national parks. Zion, Arches and Bryce Canyon are Utah’s three national parks currently featured by the “National Parks by National Geographic” app created by Rally Interactive. The media giant chose Rally because of its previous effort with the Canyon Country National Parks app.

With more than 650,000 downloads from the App Store, Rally has won a following among hiking enthusiasts and tourists. The app is made up of guides that can be purchased for 99 cents or $1.99 each.

When downloading the free main app, the user receives one free guide. Guides include facts and statistics, what-to-do and what-to-see lists, as well as camping and lodging information. Also built in are weather reports and access to tweets originating from park grounds, along with opportunities to share information via Facebook.

Photo courtesy of the National Park Service: nps.gov