Novotel’s 500th Hotel Opens in Seoul

Located in the heart of the city’s shopping district, the Ambassador Seoul Dongdaemun also marks the brand’s first mixed-use flagship development that offers both hotel and residential space.
Ambassador Seoul Dongdaemun
Ambassador Seoul Dongdaemun

Novotel, part of the AccorHotels Group, has opened the Ambassador Seoul Dongdaemun, a mixed-use development that consists of a 331-key hotel and 192 residences in South Korea.

The property marks the brand’s first mixed-use flagship development that includes both a hotel and residences.

“It is the first Novotel-branded hotel that combines hotel and residences, providing the exquisite quality of service of high-end hotels and the specific customization of the residences, satisfying a wide range of customers’ needs,” Mini Cho, Novotel Ambassador Seoul Dongdaemun’s general manager told Commercial Property Executive. “There are 12 different types of hotels and residences, which provide customization to an eclectic range of customers’ preferences and needs.”

Ambassador Seoul Dongdaemun
Ambassador Seoul Dongdaemun

The Novotel Ambassador Seoul Dongdaemum boasts double-, twin-, or triple-bed configurations for the hotel portion, while the residences feature studio and one-bedroom suites.

The property features a naturally lit indoor swimming pool on the 20th floor and a state-of-the-art fitness center. There’s also a Kids Corner for the little ones.

Guests also have access to Food Exchange, an all-day dining restaurant that serves a wide variety of Korean, Japanese, Chinese and Western food. Other food and beverage options include the Gourmet Bar, which features a range of French-inspired cocktails and beverages, and The Social 21, a rooftop bar that offers sunset views.

A rising portfolio

Currently, AccorHotels’ portfolio consists of 23 hotels and 6,551 guestrooms in South Korea, including eight Novotel hotels. With this opening, there are now 500 Novotel hotels located throughout 58 countries worldwide. Of that number, Asia Pacific accounts for 143 hotels, with a total of 35,879 guestrooms.

AccorHotels is working on a partnership with sbe Entertainment Group to acquire a 50 percent interest in Los Angeles-based luxury hospitality company for $319 million.

Digital technologies abound

The new hotel boasts some of the latest state-of the-art digital facilities and design, including a mobile concierge and a smart phone pre-loaded with hotel information and maps, that guests can utilize during their visit. There is also a smart kiosk, which provides hotel guests with information, and a media wall that boasts a sketch of the Dongdaemun district. Additionally, the hotel offers an electric car recharging station.

The residences offer high-speed wireless internet, 55-inch full HD television and one-touch temperature control. 

“Novotel Ambassador Dongdaemun strives to implement the human hash tag constructed at the front of the lobby in its CSR initiatives,” Cho said. “Prioritizing sustainable co-existence with our community as the crux of our CSR initiatives, we are in the process of creating diverse products such as kids’ table mats and eco-bags in our partnership with the Jung-gu Community Rehabilitation Center Dream Blossom Academy.”

The design follows a “space within a space” concept, and includes Korean flamed finished granite stone in both the floorings and walls, and the use of natural timber to capture a unique contrast of textures and colors.

The hotel is located nearby Heunginjimun, one of the “Eight Gates of Seoul” dating back to the 14th century. It’s also close by major attractions such as Dongdaemun Design Plaza, Dongdaemun Fashion Street and the Dongdaemun History and Culture Park Station on lines 2, 4 and 5 of the Seoul underground.

“Today, it is becoming increasingly difficult to develop just hotels alone, due to the high property price in a metropolis like Seoul,” Hyunjun Cho, Accor Ambassador Korea’s director of development Korea, told CPE. “Buoyed by this market situation, it is expected that in the future, developers will deliver more mixed-use properties like the Novotel Ambassador Seoul Dongdaemun, which combines the functions and purposes of both hotels and residences.”

Images courtesy of AccorHotels Group