NOVUM Launches New Hotel Brand

There are currently 27 hotel projects in Germany and across Europe being developed under the niu brand.
niu bathroom rendering
niu bathroom rendering

Hamburg, Germany—NOVUM Hotel Group launched a new brand to its portfolio called niu, which stands for Novelty. Innovation. Urbanity. There are currently 27 hotel projects in Germany and across Europe being developed under the new brand.

NOVUM owns 130 hotels and more than 14,000 rooms in over 40 locations across Europe, with the largest chains in Germany. Other brand names include Novum Style Hotels, Novum Hotels, Novum Select Hotels, Novum LikeApart Hotels and now, niu.

“To create a lively and vibrant lobby is no empty phrase for us, but an expression of our understanding of guests’ needs. With niu, we satisfy the standards of our guests, particularly the Generation Y and Z ones,” said David Etmenan, CEO of NOVUM Hotel Group, in prepared remarks. “We bring generations together in our living lobby, treat you to our select and contemporary F&B concept and thus create a vivid place, which welcomes hotel guests as well as neighborhood guests alike.”

Image courtesy of NOVUM Hotel Group