Pacific Design Center Secures Yet Another Creative Company for Growing Tenant Roster

Pacific Design Center scored another contract as the leasing effort continues.

By Alex Girda, Associate Editor

Los AngelesThe Pacific Design Center continued to build its creative tenant base with the recent addition of East Coast-based Digital Brand Architects. The boutique marketing communications firm inked an agreement for 9,000 square feet of space at PDC’s RedBuilding in West Hollywood. Recently, a number of similar deals have greatly improved occupancy at the Red and Green buildings, creating substantial leasing momentum at the iconic office towers.

Digital Brands Architects used representation from Cresa Los Angeles/Travers during the deal, while the owner was represented by a team consisting of the RedBuilding’s JLL brokerage team, and Cohen Brothers Realty’s Senior Vice President/National Director of Leasing Marc Horowitz.

RedBuilding at Pacific Design Center
RedBuilding at Pacific Design Center

New York-based DBA handles digital communication, marketing and talent management for online companies. Its main focus is to improve its client’s social media presence and brand awareness through a number of strategies including advertising, marketing, PR, events, and e-commerce.

Pacific Design Center’s RedBuilding offers a total of 797,000 square feet of office space atop seven levels of parking space. The Cesar Pelli-designed tower’s tenant roster already consists of a number of creative companies including Clique Media, Viceroy Hotel Group, Abrams Artists Agency, Whalerock Industries, Gaumont International Television and Criteria Corp.

Image courtesy of Pelli Clarke Pelli Architects