Realty ONE Group Sets Sights on Expansion

After having experienced explosive growth on the West Coast, the firm is planning to establish its presence in New York City.

New York—Realty ONE Group has started plans to expand its franchise network into the New York metropolitan area, including Manhattan.

Chris Pollinger
Chris Pollinger

“New York City is a gateway city and essential for our future international expansion plans,” Chris Pollinger, Realty ONE Group’s vice president of franchise development, told Commercial Property Executive. “The Realty ONE Group story is resonating with progressive and affluent markets coast to coast. Our explosive growth on the West Coast has pushed us to focus on the East Coast. You can’t have an East Coast discussion without it including Manhattan.”

The company currently operates in 18 states in 80 locations. It is also looking into expanding into Miami.

“While having a strong presence in L.A., Seattle, the Bay Area and Las Vegas, we share a common client base that has real estate needs in New York City and Miami who have become accustomed to our level of service and professionalism,” Pollinger said. “Our philosophy of ‘Opening Doors’ has been changing the lives of our clients, brokers and franchise owners.”

The leading, 12-year-old, debt-free company is also looking to expand to other large markets throughout the U.S. this year.

“In addition to New York City and Miami, we are currently and aggressively pushing into the Portland, Chicago and Dallas metro areas,” Pollinger said. “Going to New York City and Miami are essential in our future growth into Europe and Latin America. In the near term, we are focusing on establishing a strong presence in each of the NFL metro areas.”

Realty ONE Group offers a unique franchise model, combining a dynamic brand with technology that maximizes productivity and relevant marketing. Unlike traditional brokerages, the company offers an attractive commission structure with 24/7 support for its real estate professionals.