Rita’s Italian Ice Restaurant Announces Launch into New Mexico
- Jul 23, 2014
By Anca Gagiuc, Associate Editor
Rita’s Italian Ice, the popular Italian Ice concept with over 600 stores, announced its entry into the New Mexico market. The first city in the state to receive a branch will be Albuquerque, in March 2015.
The press statement announces 14 company-owned stores in Albuquerque and Santa Fe and sub-franchised ones in the surrounding areas. In total, 30 stores are planned to be developed in the following eight years in New Mexico and three cities in southern Colorado. The franchise and area development for these mentioned locations is owned by local developers Dave and Mark Gaulden.
“We want to bring something new and exciting to New Mexico and can’t wait to start spreading Rita’s ice custard happiness here,” Gaulden said.
The expansion of Rita’s Italian Ice will create 700 new jobs for those living in the communities surrounding every Rita’s store. The first Albuquerque location will employ approximately 20 people.
“Rita’s is proud to award a franchise development agreement to the Gauldens to accelerate Rita’s growth throughout New Mexico and southern Colorado,” said Eric Taylor, Chief Development Officer of Rita’s. “We’re confident Rita’s cool treats will be an instant hit among consumers in New Mexico’s year-round warm weather.”
Rita’s has been on the market since 1984 and in its celebration of 30 years in business is aggressively expanding across the U.S. and internationally. The plan for the United States is to open 85 stores this year and to make New Mexico the 26th state where it spreads Rita’s Ice-Custard-Happiness. Details about ownership of Rita Italian Ices franchise are available here.