RocaPoint Taps JLL to Manage GA Mixed-Use Project

RocaPoint Partners and The Georgetown Co. broke ground on HALCYON in 2016, and the $370 million development is scheduled for completion in spring 2019.

HALCYON rendering
HALCYON rendering

RocaPoint Partners has selected JLL Southeast Central’s Project and Development Services (PDS) to manage the construction of HALCYON, a mixed-use, $370 million project spanning 135 acres in Alpharetta, Ga. RocaPoint partnered with The Georgetown Co. for the development of HALCYON, with a final completion date estimated for spring 2019.

Located at 1400-1434 McFarland Parkway, along McFarland Road at Georgia Highway 400 in Forsyth County, the development broke ground in 2016. Once delivered, HALCYON will include 480,000 square feet of office and retail space, a movie theater, two hotels, 690 residential units and an approximately 1200-space parking deck.

Latest additions

The first hotel to be developed will be Embassy Suites by Hilton at HALCYON. Furthermore, developers announced two new additions to the mixed-use village: interior design studio and gallery RW Design & Exchange and Hog Island, a Southern Proper Hospitality Group restaurant. Greystar is constructing the multifamily component of HALCYON, while retail and office development is also underway.

Mike Hall, JLL
Mike Hall, JLL

The JLL PDS team consists of Brian Terrell, Ron Grunwald, Mike Trost, Troy Nixon, Tasiana Wells and Mike Hall. With 70 percent of HALCYON’s first-phase retail tenants committed, the JLL team will now focus on vertical construction and tenant build-outs.

“We see HALCYON as a destination with a revolutionary role in Forsyth County designed to artfully weave nature and leisure into an environment that creates a rich experience for each resident and visitor. The attention to connectivity and transformation is similar to the Battery,” Hall said in a prepared statement.

Another project the team recently worked on is the Atlanta Braves’ new stadium—SunTrust Park—along with the adjacent mixed-use development dubbed The Battery Atlanta. JLL coordinated multiple joint venture and general contractor entities to develop more than 52 acres of mixed-use product.

Images courtesy of RocaPoint partners & JLL