Rousse Properties Partners with Cinemark for New 12-Screen Lakeland Theater

The Lakeland Square Mall will soon be welcoming its own 12-screen, all-digital movie theater, according to an announcement by Cinemark Holdings Inc., one of the world’s largest motion picture exhibitors.

The Lakeland Square Mall will soon be welcoming its own 12-screen, all-digital movie theater, according to an announcement by Cinemark Holdings Inc., one of the world’s largest motion picture exhibitors.

Cinemark has reached an agreement with Rouse Properties to become part of the Lakeland Square Mall in Lakeland, Fla. The Lakeland Square Mall, located on Interstate 4 and U.S. Highway 98, is launching a massive remodeling initiative for the development.

The new Cinemark NextGen theater will offer the latest technology, cutting-edge amenities and customer-preferred options, all under one roof. All of the stadium-seated auditoriums will offer a state-of-the-art viewing environment with wall-to-wall screens, 100 percent digital projection and enhanced sound systems equipped with higher-quality speakers and 7.1-capable Digital Surround Sound. Additionally, this theater complex will contain an extremely popular Cinemark XD Extreme Digital Cinema auditorium. Finally, the lobby will be designed around one of Cinemark’s innovative self-serve concession stands offering freshly popped popcorn, Coca-Cola fountain beverages and favorite candy brands.

The new Cinemark XD Extreme Digital Cinema auditorium will be the first in the Florida area. The XD auditorium is the largest in the theater complex and offers a complete entertainment environment, featuring a wall-to-wall and ceiling-to-floor screen, plush seating and a custom JBL sound system with higher-end components and 7.1-capable Digital Surround Sound. The XD auditorium will exhibit the newest movies every week, including 2D and Real D-3D pictures.

“We are looking forward to introducing our new Cinemark NextGen movie theater concept to guests in Lakeland, and this new complex will be a great addition to the Lakeland Square Mall development,” commented Tim Warner, Cinemark’s CEO. “We plan to move very quickly to open the theater in 2013.”

Photo Credits: YLakeland