RV Maker Branches into Luxury RV Resorts

Monaco Coach Corp., whose main business is the manufacture of recreational vehicles and diesel motor coaches, is formalizing its venture into what it terms a growing real estate niche with the formation of Signature Resorts. The new entity, which will be based in Nashville, will develop and manage the company’s luxury RV resorts segment. Luxury RV resorts are an upscale variation of basic RV parks, often including such features as landscaped motorcoach sites, clubhouses, health clubs, walking paths, tennis courts, putting greens, pools and other such amenities. According to Coburg, Ore.-based Monaco, aging Baby Boomers who take to the road in RVs in future years will spur demand for this kind of specialized property. Monaco currently owns two luxury RV resorts: Motor Coach Country Club in Indio, Calif., and Las Vegas Motor Coach Resort, south of the Strip in Las Vegas. These will be folded into the Signature Resorts entity, which will then complete the development of two in-progress properties, and plan the development of others. Currently under development by Monaco are the Motorcoach Resort at Bay Harbor, Michigan, and the Naples Signature Resorts on the Gulf of Mexico in southwest Florida. Both properties are located in areas already well known for their resort properties. Signature Resorts will be headed E. Randall Henderson Jr., whose title will be president of resort operations. Henderson has been president of resort development for Monaco since 2004, overseeing the creation and management of both existing Monaco developments. Henderson has a long history in the business, developing 16 RV properties in eight states over the past 25 years.