Ryman Hospitality to Open Eastern TN Venue

When completed, in spring 2019, the 16,000-square-foot Ole Red Gatlinburg venue will include a two-story bar and restaurant, a performance area and a dance floor.
Exterior rendering of the Ole Red Gatlinburg
Exterior rendering of the Ole Red Gatlinburg

Ryman Hospitality Properties plans to open an Ole Red entertainment venue in an eastern Tennessee retail asset. The firm holds a long-term lease on the building, and it expects the 16,000-square-foot retail property’s transformation—estimated to cost $9 million—to be completed by spring 2019. Tuck-Hinton Architects and Anderson Design Studio are working with Ryman to reposition the structure.

Located at 511 Parkway in Gatlinburg, the site is positioned at the major intersection of U.S. Highways 321 and 441 in the heart of the town’s retail and nightlife district. Ole Red Gatlinburg will replace the existing Riverbend Mall, which is currently home to a mix of small retailers. Once open, the new building will include a two-story bar and restaurant, a retail area, a performance space, a dance floor and an outside terrace.

“With 12 million annual visitors and a rich country music legacy, Gatlinburg is an ideal destination for the Ole Red brand,” said Colin Reed, chairman & CEO of Ryman, in a prepared statement. “We know the Smoky Mountain region is tremendously popular with country lifestyle consumers, and we believe Ole Red offers a unique entertainment experience that will attract even more visitors to the area.”

Image courtesy of Ryman Hospitality Properties