SMS Lodging Adds Miami Hotel to Management Portfolio

Hotel Astor marks the eighth project for the company in South Florida, as it also owns, manages and operates several boutique properties in Key West and Miami.

Hotel Astor Courtyard
Hotel Astor Courtyard

SMS Lodging, a family-owned and operated management company, has added Hotel Astor in South Beach to its growing roster of properties. The company will oversee all aspects of the hotel, including reservations, operations, sales and marketing.

Under the new agreement, SMS Lodging implemented several changes to streamline productivity and improve the overall quality of the guest experience, also bringing changes to customer service and the booking procedure.

Located at 956 Washington Ave. in Miami Beach, Fla., the historic art deco Hotel Astor features 42 rooms, a courtyard, an outdoor pool and a bar. The boutique property was constructed in 1936 and is two blocks from the beach.

SMS Lodging owns, manages and operates several boutique properties in Key West and Miami, making Hotel Astor the eighth project for the company’s South Florida portfolio.

“Hotel Astor is a great addition to our portfolio,” said Jesper Arnoldsson, CEO of SMS Lodging, in prepared remarks. “The property has been a Miami landmark for decades, and we look forward to leveraging its historic reputation and prime location, while drawing upon our extensive expertise in the market to enhance its performance and profitability,” he added.

Image courtesy of Hotel Astor