Sperry Van Ness Implements New Mobile Marketing Technology

Commercial brokerage firm Sperry Van Ness has begun using a mobile marketing platform known as Qonnect.mobi for its commercial property listings.

March 30, 2010
By Allison Landa, News Editor

Courtesy Flickr Creative Commons user Gonzalo Baeza Hernandez

Commercial brokerage firm Sperry Van Ness has begun using a mobile marketing platform known as Qonnect.mobi for its commercial property listings. The Irvine, Calif.-based company’s downtown Chicago office is the first commercial real estate brokerage to implement this technology, using it to market 13,000 square feet of restaurant and retail space at Alta At K Station, a luxury high-rise development built by The Fitfield Companies.

The Qonnect website describes the platform as “a bridge that links your content with your audience and where data is collected.” It is a mobile marketing platform that uses two-dimensional barcodes along with highly optimized mobile web pages for instant information delivery. In the case of Sperry Van Ness, this will provide consumers immediate access to property information including URL links to mobile pages, digital flyers, images, video, and contact information – all by scanning a bar code with any smart phone.

“Technology has always been a key component to the success of this company,” Sperry Van Ness president and CEO Kevin Maggiacomo said when announcing the news, “and this new mobile marketing platform is a result of our efforts to improve our efficiencies in marketing our listings.”

Founded in 1987, Sperry Van Ness has nearly 1000 advisors in more than 150 locations. Its international operations provide brokerage, consultation, asset management, property management, leasing, accelerated marketing, and auction services.