Studley, Boyd Execs Form D.C. Tenant-Representation Firm

Three real estate industry veterans have joined forces on the launching of a new services firm, Serten Advisors, designed to provide commercial real estate services exclusively to tenants in metropolitan Washington, D.C.

January 26, 2011
By Barbra Murray, Contributing Editor

Three real estate industry veterans have joined forces on the launching of a new services firm, Serten Advisors. Boyd Partners founder Kirk Boyd partnered with former Studley vice presidents Steven Hubberman and Paul Schweitzer to establish the new company, which provides commercial real estate services exclusively to tenants in metropolitan Washington, D.C.

The firm’s moniker does not derive from the name of the three managing principals, nor is it an homage to any celebrated industry icon. “It stands for ‘servicing tenants,” Boyd told Commercial Property Executive. “It’s really all about what we do.”

And what they do is provide office tenants — even office tenants with additional needs such industrial space accommodations — with services honed through the decades of tenant advisory expertise that Boyd, Hubberman and Schweitzer bring to the table.

Boyd had served as an officer and top producer at Cushman & Wakefield Inc. and CBRE Group Inc., and he has spent the last 14 years “doing nothing but tenant representation.” Hubberman had been with Studley since 1989, where he provided tenants with an array of services. Schweitzer had spent nearly 30 years at Studley, during which time he was involved with veritably every facet of brokering, from leasing to investment sales. “We like each other, we respect each other and we’ve competed against each other for the last 20 years, and in the last 10 years we’ve been talking about working together,” Boyd said.

But the firm provides much more than the synergies of longtime friends and colleagues. “What we are offering is an experienced senior level person on every client account,” he notes. “It really gets down to the experience and level of service that is focused on the tenant part of the business, and that really differentiates us. I think people are very interested in seeing something fresh with this level of experience and type of people. I don’t think there’s anyone else in the D.C., market that has more senior-level, experienced, tenant representation folks in their company.”

The three managing principals also come armed with a ready-made client base and long-established relationships — and good timing. “We thought there was an opportunity in the marketplace. A lot of people look at the weak economy and say, ‘It’s a tough environment out there,’ but we’re in one of the best markets in the world and there’s a lot of consolidation and other activities occurring.”

So far, Serten has been well received. The firm has garnered a great deal of positive feedback from its clients, the brokerage community and the business community in general. “A lot of people are reaching out to us already, we have a lot of people that are very interested in what we’re doing.”