Target Comes to Manhattan’s Herald Square

The company is focused on expanding the small-format model in dense urban neighborhoods, with New York being a priority market.

New York—Target plans to open a 43,000-square-foot small-format store in Manhattan’s Herald Square. The company signed a lease for the property with Empire State Realty Trust.

Target in Herald Square
Target in Herald Square

Located just west of the 34th Street and Broadway intersection, the store is set to open in October 2017 and is one of three locations in Manhattan, joining the Harlem and Tribeca stores.  Target also plans to expand in the East Village and Hell’s Kitchen, with locations set to open in 2018 and 2019, respectively.

The company is focused on expanding Target’s small-format stores in dense urban neighborhoods, with New York being a priority market for the company’s growth. The two-level Herald Square store will have two entrances and will feature modern decor elements including concrete floors, wood plank walls and ceilings, pendant and LED lighting, as well as elevated merchandise assortment displays.

Fred Posniak and Shanae Ursini of ESRT, along with Joanne Podell, Ian Lerner and Mary Clayton of Cushman & Wakefield, represented the landlord. Peter Ripka, Richard Skulnik and Jeffrey Howard of Ripco Real Estate represented Target.

Image courtesy of Target