Lured by the proximity to car companies and their generous advertising budgets, social media giant Twitter has decided to open a small-sized office in Detroit. The San Francisco-based tech company has selected the historic M@dison Building, a former theater now owned by Rock Ventures LLC, one of the real estate investment companies in Dan Gilbert’s portfolio.
Strategically located in the heart of the city along the so-called “WEBward Avenue” corridor, Detroit’s emerging tech district, the M@dison Building at 1555 Broadway Street was recently renovated and transformed into an open, colorful and collaborative incubator for start-up businesses. The building is currently fully occupied by a number of innovative companies such as Detroit Venture Partners, Skidmore Studio, Detroit Labs and Doodle Home.
Twitter’s first office in Motor City will house a relatively small team of employees who will focus on helping marketers and ad agencies in Detroit take advantage of the advertising products that the company has to offer. The number of employees is set to increase once Twitter consolidates its presence in the city.
As mentioned in an official statement, Twitter’s new office choice is proof that Detroit is offering a growing, young and energetic environment that allows high-tech companies to switch from traditional suburban office parks to urban locations where people can live, work and play.
Since August 2010 to date, almost 40 companies including insurance companies, investment firms and advertising agencies have moved to Detroit offices in Rock Ventures-owned buildings.
M@dison Building photo credits: DetroitUrbex.com via HistoricDetroit.org