Under Amour Debuts Baltimore Manufacturing, Design Center
- Jun 30, 2016
By Keith Loria, Contributing Editor
Baltimore—Under Armour has opened the UA Lighthouse, a 35,000-square-foot center for manufacturing and design innovation located in South Baltimore’s City Garage.
The new facility will be utilized for developing new, cutting-edge product and efficient manufacturing processes.
“As Under Armour celebrates 20 years in business, we are committed, more than ever, to driving global innovation and continuing to expand our Global Headquarters in our great hometown of Baltimore, Maryland, USA,” Kevin Plank, Under Armour founder & CEO, said in a prepared release. “The UA Lighthouse will serve as a beacon to make product better, faster, and more efficiently, ultimately solving real problems for athletes and making them better around the world.”
The UA Lighthouse will provide Under Armour’s designers, developers and external partners the physical space and tools to create, build, and push the boundaries of what is possible in their shared mission to make great product for athletes around the world. Proven processes and technologies created at UA Lighthouse will then be shared with Under Armour’s global teammates and partner factories.
Cutting-edge technology incorporated at the facility includes 3D design and body scanning, which allows for the design of custom footwear and apparel while reducing waste in the development process and providing better service for Under Armour’s growing roster of athletes; 3D printing and rapid prototyping; apparel and footwear prototyping; and apparel and footwear pilot lines.
“Under Armour’s approach to open innovation and collaboration can be seen in our strategic partnerships brought to life within the UA Lighthouse,” Kevin Haley, Under Armour president of Product and Innovation, said in the release. “We are excited about this game-changing opportunity and the endless possibilities created by bringing together our talented team and our world-class partners, to pioneer the future of design and manufacturing.”