West Elm Debuts 100th Store, New Brooklyn Base

The company celebrated the opening of its new location within Midtown Equities' Empire Stores.
West Elm at Empire Stores, Brooklyn

West Elm at Empire Stores, Brooklyn

New York—Home furnishings retailer West Elm has celebrated the relocation of its headquarters and opening of its 100th store along the East River in Brooklyn. The new store opened August 18 and is located within Empire Stores, the new Brooklyn Bridge Park cultural complex set to incorporate seven floors of corporate offices, a rooftop park, restaurants and retail space.

West Elm now occupies 97,650 square feet of office space showcasing Workplace—the company’s contract furniture line. The office opened with more than 300 in-house designers, merchants, planners and creative teams.

“At our core, West Elm is a start-up Brooklyn brand,” West Elm President Jim Brett said in a statement. “So we were happy to support our hometown by making an early commitment to Empire Stores as its anchor tenant.”

West Elm at Empire Stores, Brooklyn

West Elm at Empire Stores, Brooklyn

Empire Stores is the result of Midtown Equities’ plan to convert warehouses along the waterfront in Brooklyn’ Dumbo neighborhood into upscale retail and office space. The complex’s tenant roster also includes 72 and Sunny, an advertising company with offices in Los Angeles, New York and Amsterdam.

Images courtesy of Megan Swann for Jenna Bascom Photography